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P. Diddy is launching a new music-themed cable network.
The 'Coming Home' hitmaker - real name is Sean Combs - is planning to create Revolt, a musical network with an urban style that will have a heavy focus on videos instead of original programming.
According to BraodcastingandCable.com, one source described the network - which Diddy is hoping will start broadcasting on December 12, 2012 - as similar to the 'old days' of MTV.
The 42-year-old rapper is thought to have been negotiating a deal with media company Time Warner Cable (TWC) and cable organisation Comast in order to get his idea off the group.
A TWC spokesman revealed the company has held "some discussions" with Diddy about Revolt, but a Comcast representative wouldn't confirm its involvement with the rapper.
Diddy announced plans in August to release a photo book dedicated to documenting the delights of women's bottoms after joining forces with Interscope records chairman Jimmy Iovine.
Last year, the rapper was crowned the wealthiest artist in hip-hop - with a fortune of $475 million thanks to his Sean John clothing brand, Bad Boy Worldwide record label and his vodka brand Ciro - beating fellow music star Jay-Z to the title in a list compiled by Forbes magazine.
Diddy was hospitalized this AM for an extreme migraine ... TMZ has learned. The mogul hosted a post-Grammy party at the Playboy Mansion Sunday night. After the party, Diddy went home and got symptoms of a massive headache. Diddy's entourage became so concerned ... they drove him to the UCLA emergency room -- btw, the same place where Michael Jackson was pronounced dead.
Diddy was treated and is back at home ... feeling a lot better. A Diddy source tells us ... the migraine was unrelated to anything that went down at the Mansion.