NEW YORK FASHION WEEK 2011

New York Fashion Week: Behind the scenes












                                                                                       
The first New York Fashion Week in 1943 (then called Press Week) was the world's first organized fashion week. It was designed to attract attention away from French fashion during World War II, when industry insiders were unable to travel to Paris to see the fashion shows. As fashion has evolved, so has the New York event, now branded Mercedes-Benz Fashion Week and held in February and September each year. It's one of four major fashion weeks held around the world, along with London, Paris, and Milan. Each year, the 232,000 attendees at the two New York Fashion Weeks account for more than $466 million in direct visitor spending and contribute to $1.6 billion in annual tax revenue to the city's fashion industry. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, Town Cars, and public transportation; and an additional $56 million at area hotels. This is a look behind the scenes, behind the fashion.